Does Your Organization Suffer From Any of These Marketing Maladies?
- Canned Marketing Plans
- What's-Expected Marketing
- Process-Driven Marketing
- "Good-Money-After-Bad" Marketing
- Unfocused Marketing
If you recognize your company marketing department, then our Brilliance Marketing audit is the answer.
What does the Audit include?
We've developed a four-step Brilliance Marketing audit that is guaranteed to change the way you look at marketing your products and services. Based on the concept of Brilliance Marketing, our audit protocol is fast, efficient and full of concrete, easy to follow and easy to use deliverables and strategies.
Phase 1
We send you a personalized, detailed questionnaire that serves as an overall marketing check-up. We ask you to assess your marketing initiatives over the past two years and to define some clear business development goals. We also ask you to start thinking about your brilliance and your Decisive Advantage.
While you are working on the questionnaire, we are doing our homework as well. We review your brochures, web site, and other marketing materials. We survey your top competitor's marketing initiatives. All of this is so we can look at your business from the vantage point of a potential customer. With your permission, we will even interview your customers and find out what works and doesn't work for them.
Phase 2
We spend up to a week at your company. We go through your questionnaire answers with you and, interview company employees - from the CEO to the receptionist - about your business. After the on-site review, we walk away with insight into your operations, your corporate culture, and your brilliance.
Phase 3
We get our creative juices flowing as our staff of seasoned marketing executives, graphic artists, writers, and media specialists converge to hammer out a Brilliance Marketing plan that is exclusive to your business needs. At the end of this intensively creative collaboration, we come up with a detailed report that identifies the brilliant and unique aspects of your organization and includes fully designed marketing materials, professionally crafted written releases and ad copy, and a step-by-step Brilliance Marketing plan for your business. Typical deliverables include:
• New logo design
• Tagline for use in all branding
• Mission statement to differentiate you from the competition
• Dynamic camera-ready advertising copy and designs
• Development of a media strategy to approach your target market through free editorial coverage
• Ready-to-go press releases
• A list of national media to approach with your brilliance message
• A sales power point presentation
• A fully designed camera-ready brochure
• A camera-ready Q&A brochure for busy CEOs
• An affirmative action plan for implementing a cost-effective, systems-based marketing and sales process
• Insight into how to infuse your brilliance into everything you do
• Web site copy and design suggestions along with templates for immediate use
All are developed to promote your brilliance and outshine the competition!
Phase 4
Thirty days after our initial on-site review, we return to your offices for a half-day presentation of the report, deliverables and brainstorming session.
We return again to follow up on your progress and offer additional support as you develop your Brilliance Marketing systems.
To learn more about how a Brilliance Marketing audit can transform your business, please fill out our contact form.
